Founded in 2010, SwedSenior Insurance was created with a singular mission: to address the unique insurance needs of Sweden's growing senior population. We recognized that traditional car insurance often failed to acknowledge the strengths of experienced drivers while overemphasizing age-related concerns.
What began as a small specialty broker has grown into Sweden's leading provider of car insurance solutions specifically designed for pensioners and retirees. Today, we serve thousands of senior drivers across the country, providing them with fair rates, comprehensive coverage, and service that respects their experience and unique needs.
Our company registration number #92318959 reflects our commitment to full transparency and regulatory compliance in all our operations.
To empower Sweden's senior drivers with insurance solutions that recognize their experience, respect their independence, and provide genuine value through fair pricing and specialized coverage options.
We believe in rating policies based on individual driving history and habits rather than age-based generalizations. Our pricing models recognize the value of experience.
We honor the knowledge and capabilities of senior drivers, providing service that recognizes their autonomy and dignity while offering support when needed.
We develop coverage options specifically addressing the unique risks and concerns facing older drivers in Sweden's various regions and driving conditions.
We commit to clear communication, transparent policies, and multiple service channels that accommodate different comfort levels with technology.
Meet the experienced professionals dedicated to serving Sweden's senior drivers
Chief Executive Officer
With over 30 years in the Swedish insurance industry, Sven founded SwedSenior Insurance after recognizing the gap in specialized services for pensioners. His own experience watching his parents struggle with traditional insurance inspired our mission.
Chief Operations Officer
Astrid previously led senior services initiatives at one of Sweden's largest insurers before joining SwedSenior. She specializes in creating service processes that balance digital efficiency with human support for senior clients.
Head of Claims
Karl brings 25 years of claims management experience to SwedSenior Insurance. He has developed our senior-friendly claims process that offers flexible communication options and step-by-step guidance through the claims journey.
Senior Advisor
As a retired insurance executive and active driver at 75, Ingrid provides invaluable perspective to our product development team. She ensures our policies truly address the real-world needs of Sweden's senior drivers.
Unlike standard insurers who often apply general age-based penalties, we use specialized underwriting models that recognize the positive aspects of senior driving – including increased caution, reduced mileage, and decades of experience.
Our policies include options specifically valuable to seniors, such as:
Our customer service team is specially trained to work with seniors. We offer:
After turning 70, my previous insurer raised my premiums significantly despite my perfect driving record. SwedSenior not only offered me a fair rate but actually recognized my years of safe driving with additional discounts.
Retired Engineer, Uppsala
When I had an accident in northern Sweden during winter, SwedSenior's emergency assistance was exceptional. They not only handled the claim efficiently but arranged accommodation while my car was being repaired.
Retired Teacher, Gothenburg
I appreciate that SwedSenior offers multiple ways to contact them. As someone not completely comfortable with digital technology, it means a lot that I can speak with a real person who understands my concerns.
Retired Shopkeeper, Malmö
We work with trusted Swedish organizations to serve senior drivers better
PRO (Pensionärernas Riksorganisation)
SPF Seniorerna
NTF (National Road Safety Association)
Swedish Transport Administration
Contact us today for a personalized quote and discover the SwedSenior difference
